The widely-used shopping app Temu has been suspended in Vietnam.
This decision comes as part of a broader regulatory review by Vietnamese authorities, who are scrutinizing various digital platforms to ensure compliance with local laws and standards.
The suspension of Temu highlights ongoing challenges faced by international tech companies operating in Vietnam, where regulatory frameworks are evolving rapidly.
While specific reasons for the suspension have not been disclosed, it is understood that issues related to data privacy and consumer protection are at the forefront of the government's concerns.
A spokesperson for Temu expressed disappointment over the suspension, stating, "We are committed to working closely with Vietnamese regulators to address any concerns and hope to resume our services soon."
The company is reportedly engaging with legal experts to navigate the regulatory landscape and align its operations with Vietnamese requirements.
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