Nigerian afrobeats queen Tiwa Savage in a recent discussion on the 'Shopping The Sneakers' podcast highlighted a critical issue in the music industry: "Lots of musicians are not connecting with fans."
Tiwa Savage emphasized that the connection between artists and fans should extend beyond music. She stated, "It’s not just about the music; it’s your fanbase and your brand. You’ve to think of your fashion. You’ve to be relatable."
This approach is exemplified by fellow Nigerian artists Wizkid, Davido, and Burna Boy, who have successfully cultivated strong connections with their fanbases. Savage noted, "Whether they are dropping a song or not, they are in the conversation."
Savage's insights are particularly relevant in the context of the afrobeats scene, where artist branding and fan engagement play pivotal roles. She pointed out that these elements are crucial for maintaining relevance and success, as "You are only as good as strong as your team."
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