Lionel Messi, widely regarded as the best soccer player on the planet, has ventured into the business world by launching his own line of wines. This new endeavor, aptly named "10 GOAT," reflects his legendary status in the sport.
The wines are crafted in collaboration with MM Winemaker, a company renowned for its innovative spirit and excellence in winemaking, having won over 500 awards in prestigious competitions such as Concour Mondial de Bruxelles and CWSA Hong Kong.
The wines are produced in Italy's famed regions of Campania, Puglia, and Sicily, known for their rich winemaking traditions. The collection features two premium wines with collectible bottles: a 'white' varietal Syrah from Sicily and a 'black' Indicazione Geografica Tipica (I.G.T.) from Puglia. Each bottle is adorned with an image of Messi, the number 10, and the word "GOAT," symbolizing his greatness on the field.
Messi announced this venture on Instagram, highlighting the special limited edition wines that fans can purchase online. Priced at 60.32 euros, these wines are accessible to a wide audience, and due to high demand, a second edition is anticipated. This launch not only showcases Messi's prowess on the soccer field but also his growing influence in the business world.
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